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With love from

TOURISM TH

A series of ‘pop culture’ activities will be held in the Thai cities of Sukhothai, Chiang Rai and Trat, and the ASEAN cities of Mandalay in Myanmar and Battambang in Cambodia.

The Tourism Authority of Thailand (TAT) through its ASEAN, South Asia and South Pacific Market Division has launched the ‘ASEAN Pop Culture’ project, which aims to promote connectivity between Thailand and its neighbouring countries and position Thailand as the hub for that connectivity both for Thai and foreign tourists.

PROJECT CONCEPT

Gastronomy

From

Food to
Gastronomy

Cultural Landscape

From
Shelter to
Cultural Landscape

Creative Therapy

From
Medicine to
Creative Therapy

Fashion

From
Clothing to
Fashion